Your Practice. YOUR Flow.

Your Practice. YOUR Flow.


At The Authentic Private Practice, LLC, we offer coaching services to therapists who have recently started their private practices or are preparing to start a practice.

Digital course

Create Your Thriving Practice
Tangible guide for starting your private practice well early on. No more wondering what to do when. We take you through the process. This is perfect for those clinicians who enjoy working at their own pace.
  • 7 Modules
  • Brief video walk-through’s
  • Worksheets for deeper exploration
  • Organized checklists

Group Coaching

Connect with other like-minded clinicians who are working towards a thriving practice.
  • Supports a powerful growth process
  • Built-in support system
  • Worksheets, checklists, guides
  • Live coaching calls
  • Includes access to the digital course as a bonus


1:1 Private Coaching

Untapped Potential: A 90-Day Journey to Thrive in Private Practice
This is for the ambitious clinician who is ready to work, and prefers personalized support. **This option requires a Private Practice Strategy Call to make sure we are a good fit.
  • 1:1 Coaching calls
  • More personal, tailored approach
  • Improves self-awareness
  • Deeper connection with your coach
  • Includes access to digital course as a bonus


This is for those who have participated in one of my other programs and would like ongoing support.
  • Offers ongoing accountability and support
  • Monthly meetings to ensure you stay on track
  • Helps with continued growth


Janell Skeete, LCSW – The Self-Cared Woman, LLC

II had the privilege of working with Shawntal, and I can confidently say that it has been a game-changer for my mental health practice. As a mental health professional and business owner, I knew the importance of seeking guidance and support when it came to the business aspect of my work, and I couldn’t have made a better choice than partnering with her. From the very beginning, Shawntal demonstrated a deep understanding of the unique challenges and opportunities within the mental health industry. Her personalized approach was tailored to MY SPECIFIC NEEDS and goals, which immediately set me on a path to success. One of the most significant benefits of working with Shawntal was her ability to help me clarify and refine my business vision. She provided a fresh perspective, never judged me and helped me set clear and achievable goals for my practice. With her guidance, I developed my own business strategy

LaTania Williams McAdoo, LCMHC – Hopeful Expectations Counseling & Consulting Group, PLLC

The 21-Day Private Practice Challenge is great for those of you who are seeking to understand what it looks like to open or start your counseling private practice. Shawntal is a natural when it comes to teaching and she is very open to listening and providing a deeper understanding of private practice. Her goal is to meet you where you are and encourage you to know and understand your value and worth. I would definitely recommend this challenge to those who are seeking to open their first private practice and those who want to enhance what they have already started.

Shay Reeves, LMFT – Ahimsa Counseling & Wellness, PLLC

From our very first interaction, Shawntal showed incredible knowledge of the field by not only guiding me through what can be an overwhelming administrative process, but she was thoughtful and intentional about supporting me in building a clinical practice that was energizing and that aligned with my interests. Shawntal’s compassion, genuineness, and uplifting personality transcended my expectations. She is a resource to me in my practice through her encouragement, her calm presence, and again her support with the entrepreneurial side of practice. I’m now so very lucky to call Shawntal a friend and continue to connect with her regularly. She is a listening ear, an amazing resource, and an advocate of my growing practice!

Nzinga Cates, LCMHC – Cates Counseling and Consulting, PLLC

I contacted Shawntal to utilize her coaching services. Shawntal worked with me to take my practice to the next level. Sessions were packed with helpful information, and Shawntal was very knowledgeable, patient, and sincere in her approach. I highly recommend The Authentic Private Practice services.

Marlea Leary, LCSW – Cupola Counseling, PLLC

It is a true privilege to call Shawntal a friend and mentor for the past decade. I grew into the therapist I am today under her ongoing support, guidance, and clinical supervision. When it was time to start my own private practice, Shawntal gave me all the tools and encouragement I needed to become my own boss. She is a wealth of knowledge and resources in all areas of clinical practice, ethics, and small business. She provides endless motivation, validation, and creativity while challenging you to go outside your comfort zone to meet your personal goals. I have a successful, thriving private practice thanks to our work together! Thank you Shawntal!

Lashawnda mcLaurin, lcmhc – mclaurin mental wellness, pllc 

I enjoyed working with Shawntal. I found it helpful to have someone to talk to about my fears, concerns, and worries about expanding my private practice. She was clear about options and things to consider when it came to systems and structures (especially things that weren’t on my radar). Having an accountability partner was extremely helpful. When I was given things to do in-between sessions, I actually got it done because I knew we were meeting again. That helped me progress more quickly. My experience with Shawntal was invaluable.


We coach ambitious female therapists of color to create profitable private practices that reflect the essence of who they are. 

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